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Consumer Education involves providing necessary and adequate information to consumers, in order to protect them from fraudulent trade practices, and exploitative market operations.
Below are the reasons for the need for consumer education:
- Protect them from low-quality products.
- To protect them from the sale of harmful food and drugs.
- To safeguard them from incorrect weight and measures.
- To help them enjoy fair prices and value for their money, as against exorbitant prices.
- To protect them from misleading and false advertisements.
- To help them safeguard against hoarding of goods.
- It will help them to be acquainted with the latest technology.
- They need to update their knowledge and skills.
- To help them improve their decision-making.
- To safeguard against impulse buying, as a result of misleading and unprofessional packaging and reselling.
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