Reasons for Packaging

Packaging is very important in agriculture and below are some reasons why:

1. So that agricultural products can be easily held, handled and transported.

2. To prevent the product from getting damaged.

3. To keep the products fresh.

4. To influence consumers’ decision to buy the agricultural products.

5. Packaging enhances profit for the manufacturers.

6. Packaging provides a medium for presenting information to consumers. It helps identify, describe and promote the product.

7. Packaging saves storage space and transport costs.

8. Packaging helps preserve and extend the storage life of food.

9. Attractive packaging attracts buyers for the product.

10. Good packaging helps differentiate a brand from its competitors.

11. Packaging helps a company to promote their brand.