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JSS3: AGRICULTURAL SCIENCE - 1ST TERM

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1. Profitability – to achieve the financial goals of the company.

2. To support a product’s market and to be consistent with the other variables in the marketing mix.

3. To influence the type of distribution channel used, the type of promotion used, and the quality of the product.

4. Effective promotion and energetic selling effort, by distributors, influence pricing.

5. A price has to be fixed for a particular farm produce brought for sale in the market.

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