Topic Content:
- Meaning of Pricing
- Objectives of Pricing
What is Pricing?
Pricing is a method that a company uses to set the price of its product.
- Pricing also determines what a company will receive, in terms of money, in exchange for its product.
- Pricing gives customers satisfaction if well set, and poor satisfaction if not set well.
- Pricing deals with the fixing of price to a particular good.
Objectives of Pricing:
1. Profitability – to achieve the financial goals of the company.
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