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JSS3: BUSINESS STUDIES - 1ST TERM

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Topic Content:

  • Advertising Ethics

What are Advertising Ethics?

Advertising ethics are those principles, morals, and values, which have to be followed by the advertisers, and the companies advertising the product so that a consumer is not misrepresented and his rights are not violated.

The following are advertising ethics;

1. Advertisements should not be designed to deceive or mislead customers.

2. Advertisers should not use false names to advertise their products.

 

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