Communication is concerned with the free flow of information or messages in an office. It is a process through which information can be passed on, from one person or organisation to another.
Unless a business organisation can communicate effectively with its customers, it will be unable to sell its goods.
Types of Communication:
1. Verbal communication: This is concerned with spoken words, this could be a face-to-face meeting of two people, or a speaker addressing a large audience.
2. Nonverbal communication: This is concerned with the exchange of information using signs, gestures, facial expressions, and body language.
3. Written communication: Is concerned with the exchange of information in written form, to provide future records and references.
Importance of Communication in Business:
1. It makes it possible for the information to flow from a manager to his subordinates, and among officers in the organization.
2. It enhances the exchange of information between two or more organizations.
3. It is used as a medium for placing orders for goods and services, therefore enhancing sales.
4. It is an avenue through which producers, wholesalers, retailers, and final consumers can easily get in touch for their business transactions.
5. It is an important tool used by businesses in foreign trade.