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Question 1 of 8
1. Question
(a) What is business environment? (5 marks)
(b) List and explain any FOUR environmental factors tr. a manager should consider in running a business? (10 marks)
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Question 2 of 8
2. Question
(a) Define franchise. (3 marks)
(b) Explain any THREE advantages and disadvantages of franchise. (12 marks)-
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Question 3 of 8
3. Question
(a) Define venture capital. (3 marks)
(b) Discuss FOUR importance of short term- funds to a business operator. (12 marks)
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Question 4 of 8
4. Question
Write short notes on the following terms:
(a) Start-up capital. (3 marks)
(b) Capital for expansion. (3 marks)
(c) Working capital. (3 marks)
(d) Capital expenditure. (3 marks)
(e) Revenue expenditure. (3 marks)
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Question 5 of 8
5. Question
(a) Define Product as one of the components of marketing mix. (3 marks)
(b) Write short notes on the following: (12 marks)
I. Brand name
ii. Packaging
iii. Services
iv. Warranty.
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Question 6 of 8
6. Question
(a) Distinguish between Management and Leadership (5 marks)
(b) Explain any FIVE sources of power. (10 marks)
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Question 7 of 8
7. Question
(a) What is inventory management? (3 marks)
(b) Discuss any FOUR reasons for keeping inventory. (12 marks)
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Question 8 of 8
8. Question
(a) What is mass customization? (3 marks)
(b) Define strategic management and explain FOUR needs of strategic management. (12 marks)
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