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SS1: COMMERCE - 1ST TERM

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  1. Introduction to Commerce | Week 1
    3 Topics
    |
    1 Quiz
  2. E-Commerce | Week 2
    1 Topic
    |
    1 Quiz
  3. History of Commerce | Week 3
    3 Topics
    |
    1 Quiz
  4. Occupation I | Week 4
    1 Topic
  5. Occupation II | Week 5
    3 Topics
    |
    1 Quiz
  6. Production, Division of Labour, Specialization & Exchange I | Week 6
    3 Topics
  7. Production, Division of Labour, Specialization & Exchange II | Week 7
    2 Topics
    |
    1 Quiz
  8. Home Trade | Week 8
    6 Topics
  9. Small Scale Retailing | Week 9
    6 Topics
  10. Large Scale Retailing | Week 10
    9 Topics
    |
    1 Quiz



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Lesson 8, Topic 3
In Progress

Functions of Wholesalers to Manufacturers & Retailers

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Functions of Wholesalers to Manufacturers:

1. Breaking of Bulk: They buy in bulk and sell in small quantities to the retailer.

2. Financing: They finance products by ensuring prompt payment to the manufacturer and this will facilitate the production process.

3. Information Dissemination: They provide the necessary information to the manufacturer regarding the retailers’ and consumers’ views about the products.

4. Warehousing: The wholesaler provides warehousing facilities to get rid of stock-piling at the production point.

5. Advertising: The wholesaler helps in carrying out product advertising and sales promotions and by so doing creates awareness for the products.

6. Price Stability: They help to prevent price fluctuation by stocking the goods until they are demanded.

7. Provision of Transport: The wholesalers often provide transport needed in distribution. They send their vehicles to collect the goods from the manufacturers.

8. Credit Facilities: The wholesaler can give credit facilities to the manufacturer, sometimes by paying upfront for the products.

9. Risk Bearing: The wholesaler takes charge of the goods, thereby accepting responsibility for losses suffered in the course of distribution.

Functions of Wholesalers to the Retailers:

1. Finance: The wholesalers help the retailers with credit in order to finance the distribution of goods. Retailers are allowed to buy goods on credit.

2. Provision of Variety of Goods: The retailers have the opportunity to stock a variety of goods from various wholesalers.

3. Receiving Advice from the Wholesaler: The wholesalers help to provide technical information about the products and market to the retailers.

4. Goods are Provided in Small Quantity: The wholesalers provide goods in small quantities to the retailers from the bulk they purchased

5. Transport and Delivery Services: Arrangement is made by the wholesaler to help the retailer in the delivery and transportation of goods purchased to his shop

6. Advertising and Publicity Functions: The demand for products is been stimulated or increased through the functions of advertising and publicity carried out by the wholesalers

7. Link the Producers with the Retailer: The wholesalers help to link the retailer with the producers by the sales of goods

8. Repackaging and Grading: The wholesaler helps to process, grade or brand the products before delivering them to the retailers.

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