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Wholesaler: | Retailer: | |
1. | The wholesaler buys in large quantities from the manufacturer and also sells in small quantities to the retailer. | The retailer buys in small quantities from the wholesaler and sells in units to the final consumer. |
2. | The wholesaler needs large storage space. | The retailer does not need large storage space. |
3. | The wholesaler is more important to the manufacturer. | While the retailer is more important to the consumer. |
4. | The wholesaler’s price is lower than the retailer’s. | The retailer’s price is higher than the wholesaler’s. |
5. | The wholesaler uses the warehouse as business premises. | The retailer uses a shop as business premises. |
6. | The wholesaler spends more money on a particular commodity than the retailer. | The retailer spends less money on a particular commodity. |
7. | Wholesaler specialises in particular goods. | The retailer deals with varieties of goods, this allows the final consumer to choose any brand of product. |
Evaluation Questions:
1. Highlight the functions of a retailer.
2. Illustrate the chain of distribution.
Responses