Lesson 7, Topic 5
Differences between Wholesaler and Retailer
|1.||The wholesaler buys in large quantities from the manufacturer and also sells in small quantities to the retailer.||The retailer buys in small quantities from the wholesaler and sells in units to the final consumer.|
|2.||The wholesaler needs large storage space.||The retailer does not need large storage space.|
|3.||The wholesaler is more important to the manufacturer.||While the retailer is more important to the consumer.|
|4.||The wholesaler’s price is lower than the retailer’s.||The retailer’s price is higher than the wholesaler’s.|
|5.||The wholesaler uses the warehouse as business premises.||The retailer uses a shop as business premises.|
|6.||The wholesaler spends more money on a particular commodity than the retailer.||The retailer spends less money on a particular commodity.|
|7.||Wholesaler specialises in particular goods.||The retailer deals with varieties of goods, this allows the final consumer to choose any brand of product.|
1. Highlight the functions of a retailer.
2. Illustrate the chain of distribution.