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Topic Content:
- Meaning of Retailer
- Types of Retail Trade
- Functions of the Retailer
Who is a Retailer?
A retailer can be defined as a trader who buys goods in small quantities from a wholesaler or directly from the manufacturer and sells in units to the public or final consumer.
The wholesaler plays an intermediary role, he falls in the middle of the chain of distribution.
Types of Retail Trade:
1) Large Scale Retail: Departmental stores, Multiple Stores, Supermarkets etc.
2) Small Scale Retail: Street Retailing, Vendors, Hawking etc.
(i) Hawking: In this type of trade, goods are carried from one place to another either
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