Lesson Progress
0% Complete
Topic Content:
- Meaning of Retailer
- Types of Retail Trade
- Functions of the Retailer
Who is a Retailer?
A retailer can be defined as a trader who buys goods in small quantities from a wholesaler or directly from the manufacturer and sells in units to the public or final consumer.
The wholesaler plays an intermediary role, he falls in the middle of the chain of distribution.
Types of Retail Trade:
You are viewing an excerpt of this Topic. Subscribe Now to get Full Access to ALL this Subject's Topics and Quizzes for this Term!
Click on the button "Subscribe Now" below for Full Access!
Subscribe Now
Note: If you have Already Subscribed and you are seeing this message, it means you are logged out. Please Log In using the Login Button Below to Carry on Studying!
Responses