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SS2: COMMERCE - 1ST TERM

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  1. Transportation I | Week 1
    6 Topics
  2. Transportation II | Week 2
    3 Topics
    |
    1 Quiz
  3. Nigerian Ports Authority | Week 3
    2 Topics
    |
    1 Quiz
  4. Communication I | Week 4
    6 Topics
  5. Communication II | Week 5
    4 Topics
  6. Communication III | Week 6
    3 Topics
    |
    4 Quizzes
  7. Advertising | Week 7
    2 Topics
  8. Media of Advertising | Week 8
    3 Topics
    |
    2 Quizzes
  9. Tourism | Week 9
    2 Topics
  10. Insurance | Week 10
    3 Topics
    |
    2 Quizzes



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1. Cinema: Advertising is done in cinemas during film shows because of the large audience it accommodates which comprises both young and old. Cinemas are a favourable target audience for advertisers. Advertisements are shown for a few minutes in the beginning and at intervals and at the end.

2. Internet: This is the latest and fastest-growing medium of advertising. It provides not only twenty-four hours a day display of company products but a quick way of reaching millions of people. Attractive websites, through the use of colour, graphics, and photography, aid this advertising.

3. Catalogue: It contains a detailed description of the goods being offered for sale. It is pictorial in nature hence it contains pictures, sales price, and other terms of sales.

4. Window Display Advertising: Manufacturers can easily display their goods carefully on shelves, windows, and counters to attract customers. It is appealing, and persuasive, and ensures impulse buying.

5. Bill Board (Hoarding): This is a large board outside the building or by the side of the roads used for putting advertisements. It is electrically illuminated at night. It has bright and flashing lights which make it attractive.

6. Television: Television advertising makes its appeal through the eyes and the ears. It is an electronic medium which is ideal for product demonstrations. It contains oral and visual advertisements.

7. Magazine: It is an excellent medium in which high-quality paintings and colours are needed. It has specialized leadership, it can be issued weekly monthly or quarterly e.g. ovation magazines.

8. Newspaper: Producers of goods and services usually purchase space in the dailies to advertise other products e.g. Punch, Vanguard, Tribune, etc. Newspaper advertising can be used to cover several cities.

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