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SS2: ENGLISH - 1ST TERM

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  1. SS2: English Language First Term – Week 1
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Topic Content:

  • Title: Fizzo Soft Drinks Company
  • Text: New Oxford Secondary English Course for SS2 pages 57 – 58

Fizzo Soft Drinks Company:

     The Managing Director of Fizzo Soft Drinks Company had summoned the managers of the various departments of the company to a crucial meeting. It was to proffer a solution to the problem of the company which was becoming a hard nut to crack.

     “Ladies and gentlemen”, he said, “the position is serious. Our company has made a loss for two successive years and the informal committee of major shareholders has told me that unless we can effect an immediate improvement certainly by the end of this financial year, they will force the close of the company by withdrawing their capital, with the consequent loss of our jobs and those of all other employees. I welcome your suggestions.

     The Publicity Manager said their range of products was too narrow: only orange, lemon and pineapple flavours. Pineapple had never made a profit. It should be dropped and at once replaced by a new lime flavour which will sell like hot cakes. Moreover, a new flavour should be added – apple, passion fruit, grapefruit and so on – at least every two years.

     The Finance Manager said that implied expenditure they could not meet. Already, they were being beaten by wealthier competitors who could rely on foreign capital. They would all be wiser to look for jobs in those companies, rather than struggling to save a small, old company with no hope of new money for expansion or experiment.

     The young Technical Manager could not share that pessimistic view though he agreed that their problems were basically financial. “We are selling excellent products in an expanding market. Indeed, we are selling more bottles per month than ever before. Why are we making a loss and not a profit? Because we are too generous: our bottles are too big! It is as simple as that. Take the ingredients required for one bottle and use them to produce two smaller bottles sold at the same price per bottle and you will convert a loss into a profit”.

     The Office Manager agreed. “Especially”, she said, “if we could increase the fizz. It’s the fizz that sells the drinks, not the flavour”.

     The young Personnel Manager got very excited. “Can’t we”, she exclaimed, “combine all these ideas?”. “It would be like working for a new company! Smaller bottles, more fizz, new flavours and new advertisements for “Fizzo Limo”, “Fizzo Passion” and so on”. The Finance Manager shook his head. “We simply haven’t got the money”, he said.

(Adapted from NOSEC Book Five)

Questions and Answers:

1. Why did the Managing Director convene the meeting of the managers?

A – The Managing Director convened the meeting of the managers because they needed to assemble in order to find a solution to the problem that the company had – which was the company had made a loss for two consecutive years.

 

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