Meaning, Characteristics, and Formation of Public Opinion
- Meaning of Public Opinion
- Characteristics of Public Opinion
- Formation of Public Opinion
Public Opinion is a total/general view held by the majority of people in a community on a given public issue at a given time. It can also be defined as the attitude, beliefs, and values which are seen to be commonly held and expressed by a majority of the citizens on a given public issue.
Characteristics of Public Opinion:
(i) Public Opinion is an opinion held by the majority on a given public issue.
(ii) Issues that concern the general public is the central factor in public opinion e.g. Social, Economic, and Political Issues.
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