Topic Content:
- Measurement of Public Opinion
- Importance of Public Opinion
- Demerits of Public Opinion
Measurement of Public Opinion:
(i) Public opinion can be measured through speeches, articles, and interviews, expressed in the media or the press.
(ii) It can also be measured through an opinion poll. A survey carried out on a sample of a given population or area on given issues to measure the wishes of the people on a given issue can be taken as the opinion of the general public on a given issue.
(iii) Public demonstrations or protests can also be a measure of public opinion.
(iv) Election: General elections, referendums, and plebiscites are mediums for measuring public opinion. The results of such elections measure public opinion on given issues.
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