Measurement, Importance, and Demerits of Public Opinion

Topic Content:

Measurement of Public Opinion:

(i) Public opinion can be measured through speeches, articles, and interviews, expressed in the media or the press.

(ii) It can also be measured through an opinion poll. A survey carried out on a sample of a given population or area on given issues to measure the wishes of the people on a given issue can be taken as the opinion of the general public on a given issue.

(iii) Public demonstrations or protests can also be a measure of public opinion.