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This involves the direct personal contact of sellers with potential buyers with a view to making sales. It can be referred to as the face-to-face meeting of the salesmen with the potential buyers in their houses, offices, or market place e.g. door-to-door selling.
Importance of Personal Selling
The reasons why a manufacturer engages in personal selling include;
- Form of sales promotion
- Creation of personal contact
- Best for sale of technical goods
- Introduction of new products
- Provides an opportunity for enlightenment
- Helps in product revival
- Suitable for sales of certain products
Responses