Definition of Supermarket:
A supermarket is a large retailing business unit selling mainly food and household items on the basis of high turnover, wide variety, and assortment, and self-service with much emphasis on merchandise appeal.
In order to stimulate store traffic, the supermarket typically promotes its low prices through aggressive advertising, mass product display, and readily accessible reserve stock. It is a self-service outlet with a minimum selling area of 2000 square feet. It offers a full range of foodstuffs and household items under one roof e.g. frozen foods, groceries, and dairy products.
Features of Supermarkets:
Features of Supermarkets include;
- The use of price tags.
- Operating self-service.
- Stocking a wide variety of goods.
- Huge capital requirements.
- Located around residential areas.
- Impulse buying deals mainly on household goods.
- Use of baskets and trolleys.
- Bulk purchase, etc.
Advantages of Supermarket:
Advantages of supermarkets include;
1. It ensures self-service.
2. Uses of price tags.
3. Less labour cost.
4. A constant supply of goods.
5. Low prices of goods.
6. Encouragement of impulse buying.
7. It ensures convenience.
8. Making the right choice.
9. Provides a wide variety of goods.
Disadvantages of Supermarket:
Disadvantages of supermarkets include;
1. High rate of pilfery.
2. Less personal attention.
3. No credit facilities.
4. High cost of operation.
5. Inability to bargain.
6. Restricted only to urban centres.
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