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SS1: COMMERCE - 1ST TERM

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  1. Introduction to Commerce | Week 1
    3 Topics
    |
    2 Quizzes
  2. E-Commerce | Week 2
    3 Topics
  3. The Barter System | Week 3
    1 Topic
    |
    1 Quiz
  4. Occupation | Week 4
    1 Topic
  5. Services | Week 5
    2 Topics
    |
    1 Quiz
  6. Production, Division of Labour, Specialization & Exchange I | Week 6
    3 Topics
  7. Production, Division of Labour, Specialization & Exchange II | Week 7
    2 Topics
    |
    1 Quiz
  8. Retail Trade / Home Trade | Week 8
    5 Topics
  9. Small Scale Retailing | Week 9
    6 Topics
  10. Large Scale Retailing | Week 10
    9 Topics
    |
    1 Quiz



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A supermarket is a large retailing business unit selling mainly food and household items on the basis of high turnover, wide variety, and assortment, self-services with much emphasis on merchandise appeal. In order to stimulate store traffic, the supermarket typically promotes its low prices through aggressive advertising, mass product display, readily accessible reserve stock. It is a self-service outlet with a minimum selling area of 2000 square feet. It offers a full range of foodstuffs and household items under one roof e.g. frozen foods, groceries, dairy products.

Features of Supermarket include, the use of price tags, operating self-service, stocking of wide variety of goods, huge capital requirement, located around residential areas, has impulse buying deals mainly on household goods, use of baskets and trolleys, bulk purchase, etc.

Advantages of Supermarket 

Advantages of supermarket includes:

1. It ensures self-service

2. Uses of price tags

3. Less labour cost

4. A constant supply of goods

5. Low prices of goods

6. Encouragement of impulse buying

7. It ensures convenience

8. Making of the right choice

9. Provide a wide variety of goods

Disadvantages of Supermarket

Disadvantages of supermarket include:

1. High rate of pilfery

2. Less personal attention

3. No credit facilities

4. High cost of operation

5. Inability to bargain

6. Restricted only to urban centres

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