Vocabulary Development: Advertising

                   Advertising is one of the ways in which merchants and manufacturers market their goods. It has become an important and specialized branch of modern economic life. The word advertising comes from a French word which means to bring to notice. Advertising does two things. It tells would-be buyers that a certain article is on sale, and where they can buy it, and, when many firms supply the same article, it tries to persuade people to buy the advertiser’s own brand. Most people think of advertising in terms of television commercials, bill posters, and press advertisements. But there is also a great deal of industrial advertising: of capital goods in specialized trade magazines: retailer advertising in local papers: and classified advertising. These and other forms of advertising bring in large sums of money, which helps to subsidizeA subsidy is a benefit given by the government to groups or individuals, usually in the form of a cash payment or tax reduction. If something like food or petrol is... More and make cheaper to the public, newspapers, magazines, cinema tickets, television programmes, and even public transport.