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SS2: GOVERNMENT - 1ST TERM

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  1. Electoral Process | Week 1
    5 Topics
    |
    1 Quiz
  2. Types of Electoral Process | Week 2
    5 Topics
    |
    1 Quiz
  3. Electoral Process Continues - Proportional, Representation, Repeated Ballot, Direct and Indirect Elections | Week 3
    5 Topics
    |
    1 Quiz
  4. Ballot Systems | Types of Voting | Week 4
    3 Topics
    |
    1 Quiz
  5. Organization of Election | Week 5
    4 Topics
    |
    1 Quiz
  6. Electoral Commission and Electoral Officers | Week 6
    4 Topics
    |
    1 Quiz
  7. Public Opinion and Mass Media | Week 7
    6 Topics
    |
    1 Quiz
  8. Civil Service | Week 8
    6 Topics
  9. Personnel Administration in the Civil Service | Week 9
    5 Topics
    |
    1 Quiz
  10. Public Corporation | Week 10
    9 Topics
  11. Commercialization, Privatization and Deregulation of Public Corporations | Week 11
    4 Topics
    |
    1 Quiz



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Lesson 7, Topic 3
In Progress

The Meaning, Types of Mass Media and the Role of Mass Media in the Daily Administration of Government

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Mass Media is the medium through which ideas, information, views on issues and opinion is disseminated to the general public to inform, educate and enlighten them. Mass Media spreads information to a large audience within a short time.

Types of Mass Media:

There are two main types of Mass Media or Means of Communication. They are:

1. Print Media
2. Electronic Media

Print Media:

Print Media is one of the oldest and most basic forms of communication which include Newsletters, Handbills, and Billboards. Some Billboards are Electronic Billboards. Print Media helps in disseminating information and building knowledge to a wide range of people. It also entertains the viewers and readers.

Electronic Media:

Electronic Media is broadcast or storage media that takes advantage of electronic technology to share ideas, information, and different views on issues, and opinions to a wider range of people. This may include Radio, Television, Internet, Fax, DVD, CD-RODs, Social Media, etc.

There are two categories of electronic media. They are:

1. Broadcast Media
2. Internet

Broadcast media use audio or video content to disseminate information to their audience through electronic mass communication mediums or the electromagnetic spectrum e.g radio, television, etc.

Internet Media includes e-mail, social media sites, websites, internet-based radio, and television. This communication is usually through virtual communities, networks, social networks, bookmarking sites, social news, media sharing, microblogging or blog comments and forums.

With the increase in the use of computers, high-tech phones, the internet, social networks, etc. dispersing of information and ideas are quicker, easier, and has wider coverage.

Role of Media in Daily Administration of Government:

(i) Mass Media enables the people in the state to express their views on public issues. This helps to inform the government how the people view government policies, programmes, and activities.

(ii) The needs and aspirations of the people are made known to the government through the mass media.

(iii) The government presents its views, intentions, and opinions through careful propaganda and press censorship. This helps the government to win people’s support and shape public opinion.

(iv) Especially through the government-owned media, the government can modify or change the citizenry’s feelings, attitudes, and beliefs to desired ones.

(v) The Mass Media Political Parties, Civil Society, etc. can check or control maladministration through criticism and exposure of such acts in the media.

(vi) The Mass Media is a crucial link between the government and the people. The government passes information and popularizes its policies, programmes, and activities through them.

(vii) Mass Media help in the political enlightenment of the people through numerous media such as news, phone-in programmes, political discussions, and debates. People acquire societal values, norms, social and political responsibilities, and duties.

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