The Meaning, Types, and the Role of Mass Media in the Daily Administration of Government

Topic Content:

Mass Media is the medium through which ideas, information, views on issues and opinion is disseminated to the general public to inform, educate and enlighten them. Mass Media spreads information to a large audience within a short time.

Types of Mass Media:

There are two main types of Mass Media or Means of Communication. They are:

1. Print Media
2. Electronic Media

Print Media:

Print Media is one of the oldest and most basic forms of communication which includes Newsletters, Handbills, and Billboards. Some Billboards are Electronic Billboards.

Print Media helps in disseminating information and building knowledge to a wide range of people. It also entertains the viewers and readers.

Electronic Media:

Electronic Media is broadcast or storage media that takes advantage